With the shoes (Shoe-line) increasingly fierce market competition, footwear marketing activities more frequently, the intensity increasing in each store sales, due to the mall to put a lot of publicity , a different store for shoe manufacturers have different incentives in the marketing process, manufacturers can store the point deduction and the actual situation of their activities following the mall, you can also choose to arrange activities.
different mall different approaches, but no more than two types, the first is to raise the point deduction, the second is to reduce the point deduction. to enhance the point deduction in two ways: First, the direct reference to buckle, if the original is 26 point deduction, deduction during the event into 30 points, in order to maintain their own stores operating expenses. Another stealth upgrade point deduction, that is when the stores are doing activities to inform businesses, this event back to the turn back money for several models, such as the retrace section 5.1 This is equivalent to 49% of the point deduction. Why? normal operation of the mall is 26% point deduction, but the mall excuse to organize activities to contribute significantly to the manufacturers sales, stores 26% from the original point deduction and then increased by 13% point deduction, then manufacturers will staff and other costs added to 10-point calculation apportioned, so that is 49 point.
example,[url=http://www.drdreheadphonesonline.org/]Beats By Dre Headphones[/url], promotional activities held in a large mall, a brand sold 10 months million, the number of actual reimbursement only 5.1 million some time ago, I saw a mall in the Northeast to engage in activities, shopping gift giving customers the surface, in shopping malls faiths, the actual damage to the interests of manufacturers based on the premise. lower point deduction very simple point deduction from the original contract to fall, and is not detailed.
so in each of the promotional activities in shopping malls, factories and shopping malls to negotiate the most is the point deduction, which requires a very important communication skills and even some hidden rules. In fact, in each promotional. mall will make the difference between different brands of concessions, the stronger the brand, there are good conditions for negotiations with the mall.
last year, I went to Fujian Province a prefecture-level city inspection shoe market, a well-known department store investment manager said to me: afraid of failing to appreciate that we .......
years, Wenzhou shoes to get into well-known department stores, to face the challenges of elimination system,[url=http://www.drdreheadphonesonline.org/]Beats By Dre Headphones[/url], we must ensure high-end sales and point deduction, it is necessary such as the cost of paying out money for the shopping fee After, go up, business is very risky, and now not into shopping malls, department stores will lose Wenzhou shoe shoe chain channel that generated profits of the most important aspect of good hard world of Wenzhou shoe manufacturers have never been unyielding attitude Now the government of Wenzhou, shoe, shoe manufacturers and shoe industry of the local associations, the media hold together with, especially some of Wenzhou shoe chain stores in the development of wealth and accumulated rich experience, they continue to focus on core business shoes , because the product is shoes vitality of this most traditional industry one of the factors, footwear brand to brand circle dream of a century, personalized products and their quality and taste is critical,[url=http://www.drdreheadphonesonline.org/]Beats By Dre Headphones[/url]! pain, General long, some well-known footwear industry in Wenzhou shoe knew quite well, their product excellence, efforts to establish good product with the iconic brand personality, which is the Wenzhou shoes to high-end department stores in advance,[url=http://www.drdreheadphonesonline.org/]Beats By Dre Headphones[/url], break signal and power. Wenzhou shoe gurus continue to pursue brand value and reputation, the local department store owners will not ignore the rise of the national brands.
in the course of negotiations with the mall, to take a degree, as long as manufacturers in the process of shopping malls and shopping centers can communicate well, cooperation on long-term integrity, a good grasp of the situation according to their own products, point deduction, promotion, price and service several key points,[url=http://www.drdreheadphonesonline.org/]Beats By Dre Headphones[/url], the Wenzhou shoes, the profit is in the market can be achieved, maybe is the place where sales doubled, such as , Southern department store format is the monopoly of Wenzhou shoe brand to another successful addition to the success of channels the way they operate, Wenzhou shoes such as Spider King Yixing, Liyang Chinese department store sales on good ground in the Northeast market, Cornell mall in Liaoning in particular, the department store operation in Dalian very well.
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